Tag Archives: sales

iPad awareness: with familiarity comes favor

In all the times I’ve talked to various people I know (regular folk, not techies) about the iPad, I usually get a similar response: oh yeah, I’ve heard about that. So what does it do again? When I begin to explain how I’ll be using it — as a secondary display to my main computer (for when my MacBook Pro is chugging away at some task), as an ebook reader, as a home lifestyle device that is more usable than my iPhone, as a photo frame, etc. — then I can hear the wheels beginning to turn in their heads.

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More iPad metrics: who’s going to buy Apple’s latest?

Over at Mashable, a report of some interesting statistics from an NPD survey shows that the likely iPad user is fairly young with a good income — not a huge surprise. But some of the other metrics are very interesting.

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